Friday, November 22, 2013

The strange case of advertisements and trailers

It has been almost six months that I have come to UK and took up my temporary position. As day goes by I learn new things, new rules and strange practices. I will write about one strange practice which I found excessive and bordering the limits of greediness. Just day before yesterday I went to watch a movie in the theater. Here the movie is not important but what went on before the movie is. The movie was around 90 mins like any standard Hollywood movie. The torturous part were the advertisements that went on for 35 minutes before the movie started making it over 120 mins affair. It made me wonder, if there are any rules and regulations in this country regarding the amount of advertisements and trailers they can show before the movie. It would be stranger if the theater was not breaking the rules by giving the viewers such a long display of advertisements. It feels like as if I am paying few times over to see theses ads. First in the cinema where I paid to get in and then when I buy the product as and when if ever I decide to do so. The things that seems funny is that they pride in rules and regulations but I guess there is non when it comes to capitalist advantage and greed. In that 35 mins saga of mine the most interesting part was the trailer of The Secret Life of Walter Mitty. Ben Stiller came with is long monologue and then the trailer and in the end thanked us all for watching as if we had a choice. I felt like Alex DeLarge from Clockwork Orange forced to watch something though in my case I could shut my eyes and go to sleep if I could somehow ignore the loud sounds. There was another such trailer where Martin Freeman came to promote his movie Hobbits 2 but well he did not have a long monologue and the movie will be released in 3D so I guess he did not need a monologue. Finally I will end this short write up with the strangest part, that is, on the one hand the politicians are crying loud shedding crocodile tears over high rate of unemployment on the other hand places like this cinema gives you discount if you buy tickets online and so that they can hire less number of ticket vendors and maximize profit. What a strange practice Sir ji!!!

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