Thursday, May 16, 2013

The Age of Price tagging

On my recent trip to our neighborhood book store I figured a wonderful thing about the way the prices on the books are displayed. Generally a book comes with a small abstract about the story with key exciting points either on the inside flap of the dust cover for hardbound books or on the back cover of soft bound books. The price of the book is mostly quoted on the back cover along with other details. But apparently with the preference of hardbound books for new releases this has changed. Suppose, you are visiting a book store looking to buy a recently released book, you look in the inside flap to know a bit about the book, as an example I will take the latest Dan Brown book which I recently purchased (Thankfully pre-ordered it, cost me much less). I am not trying to advertise the book since I have not read it yet but I did like the placing of the price tag, which is common for all books these days. As usual I opened the inside flap and it started of with 'Seek and ye shall find.' And then goes for some length saying lots of things about the book and you read on, a small crescendo builds up inside you like a musical performance picking up momentum, you are probably saying in your mind "Oh yeah! This is interesting" and then the protagonist is probably going to fall into a deep trap and then there are sentences like "---A threat to his life will propel him and a young doctor, Sienna Brooks, into a breakneck chase across the city of Florence. Only Langdon's knowledge of hidden....", you are already having a picture that too in color of two people running through ancient tunnels and all, pursued by crooked looking guys with guns in hand. In the mist of all a ray of hope in the form "...With only a few lines from Dante's dark and epic masterpiece, The Inferno, to guide them, ...... save the world.....", you are almost there "Oh yeah! The world is in trouble again". Now the stakes are even high, before only America was at stake or may be some other country now invariably the world is at stake, feels like the world got smaller and then the final blow to make your picture 3D from colored "Set against an extraordinary landscape inspired by one of history's most ominous literary classics, Inferno is Dan Brown's most compelling and thought-provoking novel yet, a breathless race-against-time thriller that will grab you from page one and not let you go until you close the book...". Your picture is 3D, you are enjoying the feeling hoping to be able  to buy the book and then one small corner quietly in small letters it says £20, and your 3D picture just collapsed into a white canvas and you feel "Seek and ye shall find the price".